hubspot-properties-design
Installation
SKILL.md
HubSpot Properties Design
Properties are the fields that store data on contacts, companies, deals, and tickets in HubSpot. Well-designed properties give you clean data for reporting, segmentation, and automation. Poorly designed properties give you duplicates, blank fields, and reports that don't work.
The principle: design properties for the reports you need, not the data you might collect. Every property should answer: "What report or automation depends on this field?" If the answer is "none," the property probably shouldn't exist.
Property Design Framework
Before creating a property, answer these questions
| Question | Why it matters |
|---|---|
| What report will use this property? | Properties without a reporting purpose become unused clutter |
| What automation will trigger on this property? | Workflows need structured, reliable data |
| Who is responsible for filling this property? | Properties nobody owns stay empty |
| How will this property be populated? (manual, automation, integration, enrichment) | Manual properties have lower fill rates. Automate where possible |
| Does this property already exist under a different name? | Duplicate properties are the #1 HubSpot data quality problem |