hubspot-sequences-setup
HubSpot Sequences Setup
HubSpot Sequences is HubSpot's built-in sales outreach tool. It sends automated email sequences from a rep's personal inbox (Gmail or Outlook), tracks opens and clicks, and auto-enrolls contacts into follow-up steps. Sequences are different from HubSpot Workflows: workflows are marketing automation (bulk, from marketing email). Sequences are sales automation (1:1, from the rep's inbox).
The principle: HubSpot Sequences is a lightweight sequencing tool built for teams already on HubSpot CRM. It handles simple outbound cadences well. It lacks the advanced features of dedicated tools like Outreach or Salesloft (multichannel orchestration, A/B testing, advanced analytics). Use it when you want simplicity and CRM integration. Upgrade when you need scale or sophistication.