Integration Page Design

An integration page shows prospects how your product connects with the tools they already use. "[Product] + HubSpot," "[Product] + Slack," "[Product] + Salesforce." Each integration page targets search queries from users looking for tools that work with their existing stack. These pages convert at 2-5x the rate of generic feature pages because the visitor has already qualified themselves: they use the integration partner tool.

The principle: every integration page is a landing page for a self-qualified audience. Someone searching "[your product] Slack integration" already uses Slack and is evaluating your product. Give them exactly what they need: what connects, how it works, what data flows, and how to set it up.

Architecture

Integration page structure

/integrations/                    → Hub page listing all integrations
/integrations/hubspot/           → Individual integration page
/integrations/salesforce/        → Individual integration page
/integrations/slack/             → Individual integration page

Architecture rules