intent-data-vendors-comparison
Installation
SKILL.md
Intent Data Vendors
Intent data tells you which companies are actively researching topics related to your product. A company reading 15 articles about "CRM migration" this week is more likely to buy a CRM than one that isn't. Intent data vendors capture this research behavior and sell it as a signal for sales and marketing teams.
The principle: intent data is a signal, not a guarantee. A company showing intent for "sales engagement" may be researching for a blog post, evaluating for an internal team, or actively buying. Intent data increases the probability that outreach is timely, but it doesn't confirm buying readiness. Use it to prioritize, not to qualify.
Types of Intent Data
Three categories
| Type | What it captures | How it's collected | Examples |
|---|---|---|---|
| Third-party intent | Research activity across the web (not your site) | Content consumption tracking via publisher co-ops | Bombora, 6sense, TechTarget |
| First-party intent | Activity on YOUR website | Your own analytics, tracking, and forms | Google Analytics, Clearbit Reveal, HubSpot |
| Second-party intent | Activity on a specific partner's platform | Review site activity, social engagement | G2 Buyer Intent, LinkedIn intent |