keyword-research-saas
Installation
SKILL.md
Keyword Research for SaaS
Keyword research for B2B SaaS is fundamentally different from e-commerce or publisher keyword research. SaaS buyers don't search for products to buy — they search for problems to solve, categories to evaluate, and tools to compare. Your keyword strategy must map to the B2B buying journey, not just search volume.
The output of keyword research is not a list of keywords. It's a prioritized content plan that maps buyer intent to page types.
The SaaS Keyword Framework
The four intent layers
Every keyword falls into one of four intent layers. Each layer maps to a funnel stage and a page type.
| Intent layer | Buyer stage | Example queries | Page type | Conversion potential |
|---|---|---|---|---|
| Problem-aware | "I have a problem" | "why is my pipeline forecast wrong", "crm data quality issues" | Educational blog post | Low (TOFU) |
| Solution-aware | "Solutions exist" | "best pipeline forecasting tools", "how to improve sales forecasting" | Listicle, how-to guide | Medium (MOFU) |
| Product-aware | "I'm evaluating specific tools" | "hubspot vs salesforce", "gong alternatives" | Comparison page, alternatives page | High (MOFU/BOFU) |
| Purchase-ready | "I'm ready to buy" | "hubspot pricing 2026", "gong demo" | Pricing page, demo page | Very high (BOFU) |