mofu-content-strategy
Installation
SKILL.md
MOFU Content Strategy
Middle-of-funnel (MOFU) content targets buyers who know they have a problem and are actively evaluating solutions. They're comparing tools, reading reviews, checking pricing, and asking "which one is best for my situation?" MOFU content converts awareness into evaluation — it's where most SaaS pipeline actually originates.
MOFU is the most under-invested funnel stage. Most SaaS companies produce plenty of TOFU (blog posts) and some BOFU (case studies), but very little MOFU (comparisons, alternatives, buyer's guides). This is the gap where pipeline is won or lost.
MOFU Buyer Psychology
| What they're doing | What they search | What they need |
|---|---|---|
| Researching solution categories | "Best [category] tools 2026" | Comprehensive tool comparison with criteria |
| Comparing specific vendors | "[Tool A] vs [Tool B]" | Honest head-to-head with clear verdict |
| Looking for alternatives | "[Incumbent] alternatives" | List of options with key differentiators |
| Understanding pricing | "[Tool] pricing", "[Category] pricing comparison" | Actual numbers, not "contact sales" |
| Validating with peers | "[Tool] reviews", "Is [tool] good for [use case]?" | Social proof, real user experiences |