mql-nurture-sequence
Installation
SKILL.md
MQL Nurture Sequence
An MQL nurture sequence is an automated email series that moves leads from initial interest to sales readiness. Not every MQL is ready to talk to sales. Some need time, education, and proof before they're ready for a conversation. The nurture sequence fills that gap with the right content at the right pace.
The principle: nurture is not "send 12 emails until they reply or unsubscribe." Each email must earn the next open. Every email should either educate, prove, or offer something the lead actually wants. If it doesn't do one of those three things, cut it.
When to Nurture vs When to Hand to Sales
| Scenario | Action | Why |
|---|---|---|
| Demo request from ICP-fit lead | Pass to sales immediately. Do NOT nurture | Highest intent. Nurture delays a conversation they already requested |
| Content download from ICP-fit lead, score below MQL threshold | Nurture | Interested but not ready. Content built interest; more content builds urgency |
| MQL from scoring threshold (no high-intent action) | Nurture with sales alert | Score says ready but they haven't explicitly asked. Warm with 1-2 emails, then soft ask |
| Recycled MQL (previously rejected by sales) | Nurture with different angle | Same content won't work. New angle, new proof, different timing |
| MQL from non-ICP company | Do NOT nurture. Disqualify | Nurturing a bad-fit lead wastes their time and yours. Remove from the funnel |