newsletter-design-saas
Installation
SKILL.md
Newsletter Design for SaaS
A B2B SaaS newsletter is a recurring email that builds a direct relationship with your audience outside of algorithm-controlled channels. When done right, it becomes the highest-engagement distribution channel you own — 40-60% open rates, 3-5% click rates, and a captive audience that sees your brand weekly.
Most SaaS newsletters fail because they're content dump emails: "Here are 5 articles we published this month." Readers ignore these. The newsletters that work provide unique value — a perspective, a curated insight, or data you can't get elsewhere.
Newsletter Formats That Work for B2B SaaS
| Format | Description | Best for | Example |
|---|---|---|---|
| Curated insight | 1 topic per issue, your take + 2-3 external links | Thought leadership, building personal brand | The Growth Newsletter (Julian Shapiro) |
| Original analysis | Data-driven analysis on one topic per issue | Data-rich companies with unique insights | Lenny's Newsletter |
| News + commentary | Industry news with opinionated commentary | Companies in fast-moving categories | TLDR, Superhuman |
| Content recap + POV | Your best content + unique editorial POV | Content-heavy companies publishing 3+ pieces/week | HubSpot's marketing blog newsletter |
| Customer spotlight | Featured customer story per issue | Companies with strong customer stories | Less common but high engagement |
Pick one format and commit. Switching formats confuses subscribers and breaks reading habits.