original-research-content
Installation
SKILL.md
Original Research Content
Original research is the single most effective content type for earning backlinks, AI citations, press coverage, and brand authority simultaneously. A well-executed research report gives you data nobody else has — which means AI engines cite you as a primary source, journalists reference your findings, and competitors can't replicate your content.
The trade-off: original research takes 3-10x the effort of standard content. The ROI justifies it when done right.
Research Types for SaaS
| Type | Data source | Effort | Impact | Example |
|---|---|---|---|---|
| Platform data report | Your own product usage data | Medium | Very high | "We analyzed 10M cold emails. Here are the reply rate benchmarks" |
| Survey report | Survey of 100+ professionals | Medium-high | High | "State of B2B Sales 2026: Survey of 500 Sales Leaders" |
| Benchmark report | Aggregated industry benchmarks from multiple sources | Medium | High | "B2B SaaS Pipeline Benchmarks by Company Stage" |
| Experimental report | Original experiment with controlled variables | High | Very high | "We A/B tested 1,000 cold email subject lines. These patterns won" |
| Analysis report | New analysis of existing public data | Low-medium | Medium | "We analyzed 200 SaaS pricing pages. Here's what the top converters have in common" |
Highest ROI for most SaaS companies: platform data reports. You already have the data. You just need to aggregate and anonymize it.