outbound-pipeline-per-rep
Installation
SKILL.md
Outbound Pipeline Per Rep
Pipeline per rep measures the total qualified pipeline value generated by each outbound rep per month or quarter. It's the metric that connects headcount investment to revenue output. If an SDR costs $8K/month fully loaded and generates $80K in pipeline, you have a 10:1 pipeline-to-cost ratio. If they generate $20K, you have a 2.5:1 ratio. The math determines whether your outbound motion scales.
The principle: pipeline per rep is the operating metric for outbound investment decisions. Not meetings booked. Not emails sent. Pipeline generated. Meetings are an input. Pipeline is the output that justifies the headcount.
Benchmark Ranges
Pipeline per rep by segment
| Segment | ACV range | Monthly pipeline target | Quarterly pipeline target |
|---|---|---|---|
| SMB | $5K-15K | $50K-100K | $150K-300K |
| Mid-market | $15K-50K | $100K-250K | $300K-750K |
| Enterprise | $50K-150K | $200K-500K | $600K-1.5M |
| Strategic | $150K+ | $300K-1M+ | $900K-3M+ |