outreach-cadence-design
Installation
SKILL.md
Outreach Cadence Design
Outreach.io is the enterprise-grade sales engagement platform. Its core strength is multichannel cadence orchestration: email, phone, LinkedIn, and custom tasks in a single automated sequence with per-step analytics, A/B testing, and rep-level reporting. Outreach is the tool of choice for teams with 10+ reps who need scale, consistency, and data.
The principle: Outreach's power is in its structure. A well-designed cadence in Outreach runs automatically, routes replies to the right rep, tracks engagement, and produces step-level analytics that show exactly where the sequence is working and where it breaks. Design the cadence once. Optimize with data forever.
Outreach Cadence Architecture
Cadence components
| Component | What it is | How to configure |
|---|---|---|
| Steps | Individual touches in the sequence (email, call, LinkedIn, task) | Add steps with timing, content, and channel |
| Intervals | Days between steps | Set per step. Business days recommended |
| Rulesets | Conditions that control flow (skip on reply, skip on meeting, skip on opt-out) | Configure globally and per cadence |
| Templates | Reusable email content with variables | Create in Content → Templates |
| Snippets | Reusable text blocks inserted into templates | Create in Content → Snippets |
| Tags | Labels for organizing cadences | Tag by persona, campaign, quarter |
| A/B variants | Multiple versions of a step for split testing | Add variants per email step |