personalization-from-linkedin
Installation
SKILL.md
Personalization from LinkedIn
LinkedIn is the richest source of personalization data for B2B cold email. Every prospect's profile is a research document: their title, tenure, career path, posts, comments, skills, and connections. The goal is to extract one specific, relevant data point from LinkedIn and use it as the personalized element in your cold email opener. Not a summary of their profile. Not a compliment about their headline. One data point that connects their situation to a problem you solve.
The principle: LinkedIn research should take 2-3 minutes per prospect for Tier 2 personalization. If it takes longer, you're over-researching. If it takes less, you're under-personalizing. Extract one token, write one line, move on.
What to Extract from LinkedIn
The 5 LinkedIn data layers
| Layer | What to look for | Where to find it | Personalization value |
|---|---|---|---|
| 1. Profile data | Title, tenure, company, headline, about section | Profile page | Low-medium. Everyone has this. It's table stakes |
| 2. Recent posts | Topics they've written about, opinions they've shared | Activity tab → Posts | High. Shows what they care about right now |
| 3. Recent engagement | Posts they've liked, commented on, or shared | Activity tab → All activity | Medium. Shows interests. Slightly creepier to reference |
| 4. Career history | Previous companies, role progression, time in role | Experience section | Medium. Career moves = buying signals |
| 5. Connections and groups | Mutual connections, group memberships | Connections tab, Groups | Medium. Warm intro paths and shared communities |