pillar-page-design
Installation
SKILL.md
Pillar Page Design
A pillar page is the central hub of a topic cluster — a comprehensive, authoritative page that covers an entire topic and links to deeper spoke pages for each subtopic. It's the page that tells Google "we are the authority on this subject" and it's often the page AI engines cite when asked broad questions about the topic.
Pillar pages target the head term for a topic (e.g., "lead scoring," "revenue intelligence," "cold email") and rank through a combination of comprehensive coverage, strong internal linking, and accumulated authority from the cluster.
Pillar Page vs Other Page Types
| Dimension | Pillar page | Blog post | Glossary page | Comparison page |
|---|---|---|---|---|
| Scope | Comprehensive — covers entire topic | Narrow — covers one angle | Very narrow — one definition | Narrow — two products |
| Word count | 2,000-5,000 | 1,000-2,500 | 500-1,200 | 1,500-2,500 |
| Target keyword | Head term (high volume) | Long-tail (specific) | Definition query | Comparison query |
| Linking role | Links to all spoke pages in cluster | Links to 3-5 related pages | Links to hub and related terms | Links to pricing and product pages |
| Update frequency | Quarterly | As needed | Rarely | Monthly |
| Conversion path | Soft CTA → spoke pages or resource | Direct CTA | Internal link → related content | Hard CTA → demo/trial |