post-demo-followup
Installation
SKILL.md
Post-Demo Follow-Up
The post-demo follow-up determines whether a demo turns into a deal or a dead contact. 80% of deals require 5+ follow-up touches after the initial meeting. But most reps send one "thanks for your time" email and wait. The follow-up sequence should advance the deal, not just acknowledge the meeting happened.
The principle: the follow-up email is not a recap. It's a next-step accelerator. Every email should make it easier for the prospect to take the next action: share internally, loop in their boss, start a trial, or schedule the next meeting.
The 2-Hour Rule
Send the post-demo follow-up within 2 hours of the meeting ending. Not tomorrow. Not "when I get back to my desk." Within 2 hours.
| Timing | Impact | What the prospect is doing |
|---|---|---|
| Within 1 hour | Best. Prospect still has the demo fresh in mind | Processing what they saw. Might mention it to a colleague right now |
| 1-2 hours | Strong. Still same-day. Context is fresh | Back in meetings but demo is still recent |
| Same day (2-6 hours) | Acceptable. Still the day they saw the demo | End of day. May forward to a colleague before leaving |
| Next day | Declining. Demo is yesterday's news | New priorities. Demo competes with 20 other things from today |
| 2+ days later | Weak. Context is mostly lost | "What demo? Oh right, that thing" |