retargeting-saas
Installation
SKILL.md
Retargeting for SaaS
Retargeting serves ads to people who already visited your website but didn't convert. 95-98% of B2B website visitors leave without taking action. Retargeting brings them back. It works because the visitor has already shown intent by visiting. You're not creating awareness. You're recapturing lost conversions.
The principle: retarget by intent level, not by "visited the website." Someone who viewed the pricing page is 10x more likely to convert than someone who bounced from a blog post. Segment by behavior and serve different ads to different segments.
Audience Segmentation
Retargeting segments
| Segment | Definition | Intent level | Ad approach |
|---|---|---|---|
| Pricing page visitors | Viewed pricing page, didn't convert | Very high | Direct CTA: "Ready to start? Get a demo" |
| Demo page abandoners | Started demo form, didn't submit | Very high | Urgency: "Still evaluating? Book a 15-min call" |
| Product page visitors | Viewed product/feature pages | High | Social proof: "[Company] grew pipeline 3x" |
| Comparison page visitors | Viewed alternatives/vs pages | High | Competitive: "Why teams switch from [competitor]" |
| Blog readers (3+ pages) | Read 3+ blog posts in 30 days | Medium | Content offer: "Download our [relevant guide]" |
| Blog readers (1 page) | Read 1 blog post, bounced | Low | Don't retarget (too low intent, wastes budget) |
| Existing customers | Current customers | None | Exclude from all retargeting |