Sales / Growth / RevOps leader outreach

This persona reads cold email all day. Their bar is "would my best AE write this?" If not, archive. They convert when you sound like a peer who's already shipped what they're trying to ship — and when you don't manufacture stats they could check.

Mindset shift vs. emailing a founder

• Workflow pain, not strategic vision. They care about what's eating their AEs' time this week, not 3-year roadmap.
• Show the workflow, name the tools. They want to see how the agent runs vs. their current stack — Clay/Apollo/Lemlist/HubSpot are the words they speak in.
• Real proof or no proof. Don't invent reply-rate stats. If we don't have the number, describe the workflow change instead.

Voice

• Peer-energy. Like a Growth Ops friend telling them what's working, not a vendor pitching them.
• Normal grammar and capitalization. Don't drop the "I". Don't go all-lowercase.
• Short sentences. One thought per sentence. Email 1 is 4-6 sentences max.
• Use stack words natively: "outbound stack", "enrichment layer", "sequence drafting", "sequenced leads", "rep handoff".
• If you sound like marketing, you've lost. Sound like ops.

Hard rules