search-intent-mapping
Installation
SKILL.md
Search Intent Mapping
Search intent is what the searcher actually wants when they type a query. Getting intent wrong is the #1 reason content fails to rank — you built the wrong page type for the query. A comparison page for an informational query bounces. A blog post for a transactional query doesn't convert. Intent mapping ensures every keyword targets the right page type.
The Four Intent Types
| Intent | What the searcher wants | SERP signals | Page type to build |
|---|---|---|---|
| Informational | Learn or understand something | Blog posts, how-tos, definitions in top 10 | Educational content, definition page |
| Navigational | Find a specific page or brand | Brand homepage, login page, specific product page in top 10 | Homepage, product page (only target for your own brand) |
| Commercial investigation | Compare or evaluate options | Comparison pages, listicles, review sites in top 10 | Comparison page, listicle, alternatives page |
| Transactional | Take a specific action (buy, sign up, download) | Pricing pages, sign-up pages, product pages in top 10 | Pricing page, demo page, free trial page |