self-reported-attribution
Installation
SKILL.md
Self-Reported Attribution
Self-reported attribution asks the prospect directly: "How did you hear about us?" It captures dark funnel sources that software attribution misses. Podcast mentions, word of mouth, community conversations, social posts seen but not clicked. Software tracks clicks. Self-reported attribution tracks awareness.
The principle: software attribution and self-reported attribution answer different questions. Software tells you which click path led to the form fill. Self-reported tells you what actually made them aware of you. Use both. Neither is complete alone.
Why Self-Reported Attribution Matters
What software misses
| Source | Software tracks it? | Self-reported catches it? |
|---|---|---|
| Google paid click → form fill | Yes (UTM parameters) | Sometimes (prospect may not remember the ad) |
| Podcast mention → direct visit → form fill | No (shows as "direct" traffic) | Yes ("I heard you on [podcast]") |
| Colleague recommendation → form fill | No (shows as "direct") | Yes ("A colleague recommended you") |
| LinkedIn post → later search → form fill | No (shows as "organic search") | Yes ("I saw your post on LinkedIn") |
| Community mention (Slack, Discord) → form fill | No (shows as "direct") | Yes ("Someone mentioned you in [community]") |
| Conference conversation → form fill | No (shows as "direct") | Yes ("I met your team at [event]") |