seo-competitive-analysis
Installation
SKILL.md
SEO Competitive Analysis
SEO competitive analysis reveals what your competitors are doing to rank, where they're winning, where they're vulnerable, and what opportunities they've missed. It turns competitor success into your roadmap — if they rank for it, the demand is proven. Your job is to build better content.
Run a full competitive analysis quarterly and spot-check monthly. The SEO landscape shifts as competitors publish, update, and build links.
The Competitive Analysis Framework
Step 1: Define the competitor set
| Type | What to include | How many |
|---|---|---|
| Direct product competitors | Companies selling similar products to same ICP | 3-5 |
| SEO competitors | Sites that rank for your target keywords regardless of product | 2-3 |
| Content competitors | Sites that produce content on your topics (agencies, media, review sites) | 2-3 |
Total: 6-10 competitors. Find SEO competitors with Ahrefs: enter your domain → Organic Competitors report.