Sequence Cadence Design

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SKILL.md

Sequence Cadence Design

A cold sequence should feel like one person reaching out three different ways with three different angles — not the same email template re-skinned.

Default 8-touch cadence (15 business days)

Day Channel Angle
1 Email Trigger + tiny ask
3 LinkedIn Connection request, no pitch
5 Email Different angle: peer story or stat
7 LinkedIn Voice note OR comment on their recent post
10 Email Resource drop (no ask)
12 Phone One try, leave a 20-sec voicemail referencing email
14 Email Break-up: "should I close the loop?"
18 LinkedIn If they accepted but didn't reply, send one DM

Then STOP. Move to long nurture (quarterly check-in) or disqualify.

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Sequence Cadence Design — pfoy/growth-skills