serp-feature-targeting
Installation
SKILL.md
SERP Feature Targeting
SERP features are the enhanced results Google shows above, within, or alongside the standard 10 blue links. Featured snippets, People Also Ask (PAA) boxes, rich results, and knowledge panels capture a disproportionate share of clicks. Winning a featured snippet for a high-volume keyword can 2-3x your traffic — and the same structured content that wins snippets also performs well in AEO.
SERP Feature Types for SaaS
| Feature | What it shows | How to win it | AEO overlap |
|---|---|---|---|
| Featured snippet (paragraph) | 40-60 word extracted answer | Answer the query in a concise paragraph under a matching H2 | Very high — same structure AI engines extract |
| Featured snippet (list) | Numbered or bulleted list | Use numbered H2/H3 headers or clean bulleted lists | High |
| Featured snippet (table) | Data table | Use HTML tables with clear headers | Very high |
| People Also Ask (PAA) | Expandable Q&A boxes | Structure content as Q&A with clean H2 questions and concise answers | Very high — same as FAQ optimization |
| Rich results (FAQ) | FAQ expandable on SERP | Implement FAQPage schema | Very high |
| Rich results (How-to) | Step-by-step in SERP | Implement HowTo schema | High |
| Rich results (Review) | Star ratings on SERP | Implement Review schema (for review content) | Medium |
| Knowledge panel | Brand info sidebar | Strong entity signals, Wikidata, Organization schema | Very high |
| Sitelinks | Multiple page links under your result | Clean site structure, internal linking | Low |