technical-seo-audit
Installation
SKILL.md
Technical SEO Audit
A technical SEO audit identifies infrastructure issues that prevent Google (and AI engines) from crawling, indexing, and ranking your pages. No amount of great content compensates for technical problems — if Google can't access or understand your pages, they won't rank.
For SaaS sites, the most common technical issues are JavaScript rendering problems, slow page speeds, poor URL structure, and missing schema markup. These are fixable with engineering effort but are often invisible to content teams.
The Technical SEO Audit Checklist
Crawlability
| Check | Tool | Pass criteria | Common SaaS issue |
|---|---|---|---|
| Robots.txt allows crawling of important pages | Site audit tool, manual check | No important pages blocked by Disallow |
Staging rules accidentally blocking production pages |
| XML sitemap exists and is submitted | GSC → Sitemaps | Sitemap submitted, < 1% errors | Sitemap missing or outdated |
| All important pages are in the sitemap | Compare sitemap to site pages | 100% of important pages included | New pages not auto-added to sitemap |
| No orphan pages (pages not linked from any other page) | Screaming Frog, Ahrefs Site Audit | Zero orphan pages for important content | pSEO pages not linked from hub pages |
| Crawl budget not wasted on low-value pages | GSC → Crawl Stats | Low-value pages (admin, tags, search results) blocked from crawling | Internal search result pages being crawled |
| Server returns correct status codes | Screaming Frog | 200 for live pages, 301 for redirects, 404 for deleted | Soft 404s (page shows "not found" but returns 200) |