Use Case Page Design

A use case page shows a specific audience how your product solves their specific problem. Not a feature page (what the product does). Not a homepage (what the company does). A use case page answers: "How does [product] help [persona] solve [problem]?"

The principle: every use case page serves one audience with one problem. "For Sales Teams" is too broad. "Pipeline Reporting for VP Sales" is focused enough to rank, convert, and resonate. The narrower the use case, the higher the conversion rate.

Page Architecture

Use case taxonomy

/use-cases/                          → Hub listing all use cases
/use-cases/[persona]/                → Persona-level page
/use-cases/[persona]/[problem]/      → Specific use case page