webinar-content-design
Installation
SKILL.md
Webinar Content Design
A B2B SaaS webinar is a 30-60 minute live presentation that educates an audience about a problem, presents a framework or approach, and positions your company as the expert. The best webinars feel like a smart colleague explaining something useful — not a sales pitch disguised as education.
Webinars generate pipeline when the content is genuinely valuable. They generate unsubscribes when the content is a product demo disguised as thought leadership.
Webinar Formats
| Format | Duration | Best for | Conversion |
|---|---|---|---|
| Expert presentation (1 speaker) | 30-45 min | Deep-dive on a framework or methodology | High — clear authority signal |
| Panel discussion (2-3 speakers) | 45-60 min | Industry trends, multiple perspectives | Medium — harder to control quality |
| Customer spotlight | 30-40 min | Case study in depth with Q&A | Very high — social proof + specificity |
| Workshop / live demo | 45-60 min | Hands-on tactical content | High — participants invest effort |
| AMA / fireside chat | 30-45 min | Engaged community, founder brand | Medium — depends on question quality |
Default to expert presentation (30-45 min). It's the most controllable, requires the least coordination, and produces the best recordings for repurposing.