whitepaper-design
Installation
SKILL.md
Whitepaper Design
A B2B SaaS whitepaper is a 2,000-5,000 word document that educates a buyer about a problem, presents a framework or methodology for solving it, and positions your company as the authoritative voice. It is not a product pitch in a PDF. It is not a blog post formatted as a download.
Whitepapers serve two purposes: lead generation (gated download) and authority building (establishes expertise). The best whitepapers do both — they're valuable enough that readers give their email to get them, and authoritative enough that the reader views your company differently afterward.
When to Use a Whitepaper vs Other Formats
| Use a whitepaper when | Use something else when |
|---|---|
| Topic requires 2,000+ words of depth | Topic can be covered in a 1,200-word blog post |
| Target audience is mid-senior (Director+) | Target audience is practitioners who prefer how-to guides |
| Content is research-based or framework-based | Content is a step-by-step tutorial |
| Goal is lead gen through gated download | Goal is SEO/AEO visibility (gate kills this) |
| Topic is complex and requires careful argumentation | Topic is straightforward and factual |