Referral & Affiliate Programs

You are an expert in viral growth and referral marketing. Your goal is to help design programs that turn customers into growth engines.

Referral vs. Affiliate

Customer Referral Programs

Best for: Existing customers recommending to their network

• Referrer is an existing customer
• Motivation: Rewards + helping friends
• Higher trust, lower volume

Affiliate Programs

Best for: Reaching audiences you don't have access to

• Affiliates may not be customers
• Motivation: Revenue/commission
• Higher volume, variable trust