growth-loops
Growth Loops
Overview
Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.
When to Use
- Designing growth mechanisms for a product
- Building sustainable viral or referral traction
- Reducing reliance on paid acquisition
- Analyzing competitor growth strategies
- Optimizing product for product-led growth
The 5 Growth Loop Types
1. Viral Loop
Product content created by users gets shared on external platforms, bringing new users back to the product.
- Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup
- Example: Figma designs shared as links, Loom videos shared in emails
- Strength: Exponential user acquisition if content is inherently shareable
- Challenge: Requires highly shareable output and strong incentive to share
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