Build a Brand

Tools below are Pika MCP tools, named bare — call each under whatever prefix your session exposes for the Pika MCP.

Take any input — an idea, a website, a list of reference brands, product photos, or an existing brand to refresh — and produce a usable brand identity.

This is a standalone brand-building workflow focused on strategy, identity, design, and copy. The default output is a quick brand deliverable that can be finished in minutes. The full 14-16-page brand guidelines PDF is still available, but only when the user explicitly asks for full depth or chooses to go deeper after the quick pass.

Reference files

Load these only when the relevant phase starts:

• references/brand-directions.md — strategy angle structure and differentiated positioning boards.
• references/brand-identity.md — logo pipeline, symbol rules, concept lanes, and board-copy budgets.
• references/brand-guidelines.md — full guidelines layout, render contract, page structure, and QA rules.
• references/brand-md-template.md — required machine-readable brand.md structure.

Execution Model — Local First, Cloud Only Where Needed