Build a Brand

Take any input — an idea, a website, a list of reference brands, product photos, or an existing brand to refresh — and produce a complete brand identity, ending in a 15-page brand guidelines PDF.

This is a standalone brand-building workflow focused on strategy, identity, design, and copy. Output is one brand guidelines PDF for the chosen identity.

Full Workflow

Stage 0 — Intake (empty-args menu)

If invoked with no input (no idea, no URL, no photos, no reference brands, and no relevant prior context in the conversation), print this menu verbatim as your full response and stop. Do not call any tool. Wait for the user's next message.

What are we branding? Paste any of:

• An idea / description — e.g. "a streetwear label for cat people"
• A website URL — e.g. "rebrand my existing site at example.com"
• Product photos — drop them in the chat
• Reference brands — e.g. "I want something that feels like Aesop + Patagonia"
• An existing brand to refresh — name + what's working / what isn't