Growth & Analytics

Core Principle

If you can't measure it, you can't improve it. But measuring everything improves nothing. Pick the metrics that drive decisions, ignore the rest.

AARRR Pirate Metrics Framework

The Funnel

ACQUISITION  → How do users find you?
ACTIVATION   → Do they have a great first experience?
RETENTION    → Do they come back?
REVENUE      → Do they pay you?
REFERRAL     → Do they tell others?

Metrics by Stage