SEO Optimizer

Overview

Optimize websites for search engine visibility through technical SEO, on-page optimization, structured data implementation, and Core Web Vitals performance tuning. This skill covers crawlability, indexability, meta tag strategy, Schema.org markup, sitemap generation, canonical URL management, internationalization (hreflang), and performance optimization for Google's ranking signals.

Apply this skill whenever a site needs better organic search performance, whether for a single page audit or a full-site overhaul.

Multi-Phase Process

Phase 1: Technical Audit

1. Crawl the site (Screaming Frog, Sitebulb, or custom script)
2. Check robots.txt and XML sitemap validity
3. Identify crawl errors, redirect chains, and broken links
4. Verify canonical URLs and duplicate content handling
5. Assess mobile-friendliness and responsive design
6. Check HTTPS implementation and mixed content
7. Evaluate page load performance (Core Web Vitals)