launch-gtm-execution
Launch & Go-To-Market Skill
Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.
Go-To-Market (GTM) Strategy
GTM Framework Decision
1. Direct Sales Model
- Your team directly sells to customers
- Best for: High ACV (>$10K), complex product
- Sales cycle: 3-6 months
- Team size: 1 AE per $500K-$1M ARR target
- Examples: Salesforce, HubSpot, Workday
Pros:
- Control over message
- Deep customer relationships
- Higher deal size possible
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