Product Strategy & Vision Skill

Master the art of strategic product thinking. Define winning market positions, identify opportunities, and create compelling visions that guide your entire organization.

Part 1: Market Analysis Framework

Market Definition

TAM (Total Addressable Market)

• Total revenue opportunity in your market
• Definition: All potential customers who need your solution
• Calculation: (Target customer base) × (avg. contract value)
• Example: B2B SaaS for small business = 5M SMBs × $5K = $25B TAM

SAM (Serviceable Available Market)

• Market you can realistically capture
• Definition: Segments you can reach with your go-to-market
• Usually 5-20% of TAM
• More useful for planning