User Discovery & Research Skill

Become an expert at understanding customers deeply. Master interview techniques, extract meaningful insights, create accurate personas, and map customer journeys.

Interview Mastery

30-60 Minute Interview Structure

Opening (5 min) - Build rapport

• "Thanks for time. I want to understand your experience with [topic]."
• Warm conversation (not a interrogation)
• Note-taking permission, recording permission

Context (10 min) - Background

• "Tell me about your role..."
• "What does a typical day look like?"
• "What tools do you use?"
• "Who do you work with?"