Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

• Context about your product, feature, or problem
• Relevant data, research, or constraints (recommended but optional)
• Clear articulation of what you're trying to achieve

Jobs-to-be-Done (JTBD)

What It Is

Jobs-to-be-Done is a framework for understanding customer motivation. The core insight: people don't buy products, they hire them to make progress in their lives.

When someone buys a product, they're not buying features or benefits—they're hiring that product to do a job. Understanding that job unlocks everything: positioning, messaging, feature prioritization, and competitive strategy.