Content Strategy

Content strategy is organic pipeline engineering, not a publishing treadmill. A high-leverage content strategy aligns topical authority clusters, maps content directly to buying-stage search intent, enforces a ruthless content refresh queue, and systematically deprecates decaying assets.

1. The Topic Cluster & Hub-and-Spoke Model

Organize content to signal undeniable topical authority to search engines and users:

• Pillar / Hub Page (1 per core theme):
  • Definitive, exhaustive 3,000+ word guide covering the core domain (e.g. "The Complete Guide to Agentic AI Architecture").
  • High search volume, high competition keywords.
• Spoke / Sub-Topic Articles (6 to 10 per pillar):
  • Deep-dive technical articles targeting specific long-tail queries (e.g. "How to build subagent routing in Python", "Evaluating LLM tool call latency").
  • Every spoke links back to the pillar page using descriptive keyword anchor text; the pillar links out to every spoke.

2. Search Intent to Funnel Mapping