growth-plan
Installation
SKILL.md
Growth Plan
A growth plan is an executable 90-day operating roadmap that allocates capital, engineering, and creative resources against validated acquisition and retention levers. Strategic growth planning establishes stage-appropriate channel selection, models predictable revenue trajectories, assigns single-owner accountability, and enforces explicit kill criteria for failing initiatives.
1. Stage-Appropriate Channel Selection Matrix
Never attempt to execute 10 marketing channels simultaneously. Focus exclusively on 2 core channels matched to company maturity:
| Company Stage | Primary Objective | Priority Channel 1 | Priority Channel 2 | Channels to Avoid |
|---|---|---|---|---|
| Pre-PMF / Seed ($0 – $20k MRR) | Founder discovery, message validation | Direct cold outreach & 1-on-1 networking | Founder-led community & social building | Paid ads, programmatic SEO, PR agencies |
| Early Scale ($20k – $100k MRR) | Repeatable unit economics, predictable engine | Organic search & content topic clusters | Targeted search ads or outbound cadences | Broad brand sponsorships, TV, billboards |
| Scaling ($100k+ MRR) | Market expansion, channel diversification | Paid social / paid search scale | Partner ecosystems & programmatic distribution | Unattributed vanity marketing |