Social Content

Architects comprehensive social media strategies, content calendars, engagement systems, and platform-native growth playbooks across Western and Chinese digital ecosystems.

Phased Workflow

Phase 1: Audience & Platform Audit

1. Define target audience personas with platform-specific behavior patterns.
2. Audit existing social presence: follower demographics, engagement rates, top-performing content types.
3. Map competitive landscape and identify content whitespace opportunities.

Phase 2: Content Strategy & Calendar Architecture

1. Build a monthly content calendar balancing content pillars (Educational 40%, Entertaining 30%, Promotional 20%, Community 10%).
2. Define platform-native formats:
   • LinkedIn: Thought leadership text posts, document carousels, newsletter editions.
   • X/Twitter: Punchy takes, threads, quote-tweet engagement loops.
   • Instagram: Reels (15-30s), carousel infographics, Story polls/quizzes.
   • TikTok: Trend-jacking hooks, duets, behind-the-scenes authenticity.
   • YouTube: Long-form deep dives, Shorts for discovery, community tab engagement.