Creating experiments

This skill walks through the 3-step flow for creating a new A/B test experiment.

Core principle: draft first, iterate on details

Create the experiment as a draft quickly, then iterate on metrics and configuration. The user gets a tangible draft immediately and can refine it.

The 3-step creation flow

Step 1: What are we testing?

Gather these before calling experiment-create:

• Experiment name — descriptive, inferred from context when possible
• Hypothesis — what you expect to happen (goes in description)
• Feature flag key — kebab-case. Ask if they want a new flag or to reuse an existing one. The flag is auto-created — do NOT create one separately.