Benchmark To Brief

Use When

• Turn validated benchmark research into campaign briefs, concept candidates, hook libraries, lane priorities, or test matrices.
• Use after research already exists; this is the strategy handoff between evidence and execution.

Do Not Use When

• The task is greenfield brainstorming without source evidence.
• The user needs final scripts; return a script-ready brief and send it to the human script review gate.
• The user needs visual generation; hand off to asset generation workflows after the evidence-backed brief exists.

Required Input

• Validated evidence such as benchmark reports, master tables, pattern tables, strategy tables, comment analyses, or performance findings.
• For the structured artifact, input JSON with corePromise, hookOptions, workflow, sourceFacts, and sourceBasis.

Fact Rule

Everything produced by this skill must be grounded in available evidence.