Measurement

Answer the user's actual measurement question with the smallest defensible set of reports. Establish the intended website or property, date range, business event and comparison before selecting a tool. A supplied export can be analyzed without connecting an account. Do not turn a missing row into a zero or a tracking failure.

User request	Read
Website sessions, engagement, events, key events, traffic sources or property configuration	GA4.
Organic Google search clicks, impressions, queries, pages or a particular URL's indexing evidence	Search Console.
“Why do Ads, GA4 and Search Console disagree?”	The relevant reports above, then source reconciliation.

An advertising-platform conversion setting or campaign change belongs to the Ads task. This skill can identify which additional advertising evidence is needed, but a report request does not authorize changing a tag, goal, campaign or website. A GA4 property, a Search Console site, an Ads customer and a web stream measurement ID are different identities.