Pivot Decision

A pivot decision document captures the analysis and rationale behind a strategic direction change.or the decision to stay the course. Based on the Lean Startup concept of "pivot or persevere," this artifact ensures major strategic decisions are made with evidence, communicated clearly, and preserved for organizational learning.

When to Use

• After significant validated learning suggests the current direction may not work
• At planned pivot-or-persevere checkpoints (e.g., after MVP launch)
• When key hypotheses have been invalidated by market feedback
• During strategy reviews when considering major direction changes
• When stakeholders are debating whether to change course

Instructions

When asked to document a pivot decision, follow these steps:

1. Summarize Current State Document what you're currently doing, how long you've been doing it, what you've invested, and what results you've achieved. This grounds the decision in reality.