measure-experiment-results
Experiment Results
An experiment results document captures what happened when you tested a hypothesis, including statistical outcomes, segment analysis, learnings, and clear recommendations. Good results documentation turns individual experiments into organizational knowledge that improves future decision-making.
When to Use
- After an A/B test or experiment reaches statistical significance
- When an experiment is ended early (for any reason)
- To communicate findings to stakeholders who weren't involved
- During decision-making about whether to ship, iterate, or kill a feature
- To build a repository of learnings that inform future experiments
Instructions
When asked to document experiment results, follow these steps:
- Summarize the Experiment Provide context: what was tested, when it ran, how much traffic it received. Link to the original experiment design document if one exists.
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