Apple Search Ads (ASA) Deep Analysis

Process

1. Collect ASA account data (exports from Apple Search Ads dashboard or pasted metrics)
2. Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages)
3. Evaluate all applicable checks as PASS, WARNING, or FAIL
4. Calculate ASA Health Score (0-100)
5. Generate findings report with action plan

What to Analyze

Campaign Structure (25% weight)

BOFU; Bottom of Funnel (Search Results, Exact Match brand)

• Brand keyword campaign present (own app name + misspellings)
• Competitor campaign present (competitor app names as keywords)
• Category campaigns targeting high-intent generic terms (e.g. "workout app", "budget tracker")