Audience Building

Distribution-level writing skill. Tells you who to write for, how to reach them, and how to grow from zero — downstream of craft (writing-foundations) and style (stop-slop).

Derived from David Perell's Write of Passage distribution frameworks.

1. Personal Monopoly

A Personal Monopoly is the unique intersection of skills, interests, knowledge, and experience that makes a writer impossible to replicate. It is not about being the best at one thing — it is about being the only one at the intersection of several things.

The 4-property test: