Setup Email Drafts for Demo Outreach

Product Context — What You're Selling

InboxMate is a white-label AI chatbot that businesses embed on their website. It answers customer questions 24/7 using the company's own knowledge base (products, pricing, FAQ). Visitors chat with it directly on the site. It handles lead qualification, appointment scheduling, and support — in the company's brand colors and language. Built by psquared, an Austrian AI company.

The demo we built for them is a live, working chatbot already configured with THEIR products and knowledge. This is the key differentiator — we're not pitching a generic tool, we're showing them something that already works for their business.

Cold Outreach Principles

Before writing ANY email, read references/outreach-principles.md in this skill's directory. This is mandatory. The full Hormozi framework lives there — dream outcome framing, specificity rules, the Name Swap Test, highlight box requirements, filler word blacklist. Every email must pass all 9 rules. Generic emails are actively harmful — they signal spray-and-pray and destroy reply rates.