Luxury & HNWI Sales Psychology

Knowledge distilled from the Luxury Academy YouTube channel (Paul Russell, consumer behavior psychologist, trainer of luxury brands and private banks). This file holds the core rules and workflows. Load the reference files only when needed:

• principles.md — full knowledge base by theme, with source video attribution.
• video-playbook.md — hook formulas, script arcs, and delivery rules for reels/videos.
• web-playbook.md — page anatomy, copy vocabulary, and design cues for premium sites/landings.

The 12 core rules