PyMC-Marketing Best Practices Guide

This document outlines the coding conventions, preferred implementations, and style guidelines for contributing to pymc-marketing.

1. Coding Style & Standards

We follow strict linting and formatting rules enforced by Ruff and MyPy.

Python Conventions

• Type Hints: All function arguments and return types must be typed.

  # Good
  def calculate_metric(data: pd.DataFrame, col: str) -> xarray.DataArray: ...