ad-campaign-writer

Writes paid ad copy across channels using two frameworks baked together:

1. Eugene Schwartz's Awareness Levels (Breakthrough Advertising) - determines what to say based on where the buyer is in their journey
2. Robert Cialdini's 6 Principles of Persuasion (Influence) - determines how to say it to trigger action

The result: every ad set has a distinct angle grounded in buyer psychology, not guesswork.

The two frameworks

Framework 1: Schwartz's 5 Awareness Levels

The biggest mistake in ad copy: writing the same message regardless of where the audience is in their journey. Schwartz's levels fix this.