case-study-writer

Turns raw customer interview material into a structured case study. Mandatory SCR (Situation-Complication-Resolution) narrative structure with Pyramid Principle headline. Designed for sales enablement and SEO. The reader is a busy prospect who will decide in 10 seconds whether to keep reading - the conclusion goes first, not last.

When to use

• "Write a case study from these notes"
• "Turn this customer interview into a story"
• "Draft a customer success story for X"
• "We need a reference write-up"

Framework: SCR + Pyramid Principle (McKinsey storytelling / Barbara Minto)

Why SCR, not chronological storytelling: Chronological case studies bury the hook. Readers are busy. SCR gets to the problem in the first paragraph, which is where readers decide whether this is relevant to them.

The 3 SCR components: