competitor-analyst

Builds an evidence-based competitor map using Blue Ocean Strategy's ERRC Grid and Strategy Canvas. The goal is not to find where we can be 10% better than the competition - it is to find where we can make the competition irrelevant. Writes to knowledge/markets/competitors.md so positioning and content skills get sharper.

When to use

• "Analyze our competition"
• "Build a competitor matrix"
• "How do we compare to X?"
• "Update our competitive positioning"
• "Where do we win and lose vs ?"
• "Where is the blue ocean in our market?"

Framework: Blue Ocean Strategy (W. Chan Kim and Renee Mauborgne)

From Blue Ocean Strategy (2005). Most companies compete in "red oceans": the same market space, the same competing factors, everyone trying to be marginally better on axes the industry inherited rather than chose. Kim and Mauborgne's move is value innovation, pursuing differentiation and low cost at the same time by changing which factors are on the board at all.